Shanghai MIDA EV Power Co., Ltd. Leads the Charge at EVSE 2024: Showcasing Next-Generation AC and DC Charging Stations at China’s Premier Industry Event

Exhibition Date: April 24, 2024 – April 26, 2024
Exhibition Venue: Shenzhen Convention and Exhibition Center (Futian Hall), Shenzhen, China
Exhibition Organizer: Zhenwei Exhibition Co., Ltd. (EVSE 2024)

1. Introduction: Charging the Future of Green Mobility

The global automotive sector is undergoing its most profound transformation in over a century. The rapid transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs) is no longer a futuristic projection—it is an active, unstoppable reality. At the heart of this global green transition lies a critical infrastructure requirement: high-performance, safe, reliable, and intelligent Electric Vehicle Supply Equipment (EVSE). Without an extensive, robust, and technologically advanced charging network, the widespread adoption of electric mobility would simply grind to a halt.

As a pioneering high-tech manufacturer at the forefront of this electric revolution, Shanghai MIDA EV Power Co., Ltd. has consistently dedicated itself to designing, developing, and manufacturing world-class EV charging components and complete charging systems. Established as a wholly owned subsidiary of the highly respected Shanghai Mida Cable Group Limited, Shanghai MIDA EV Power leverages decades of manufacturing excellence, advanced materials science, and deep electrical engineering expertise. The company’s core mission is clear and resolute: to accelerate the global transition to sustainable transportation by delivering state-of-the-art charging solutions that are highly efficient, safe, and intelligent.

From April 24 to April 26, 2024, the eyes of the global EV charging industry were focused on the high-tech city of Shenzhen, China. Shanghai MIDA EV Power proudly participated in the 19th Shenzhen International Charging Facility Industry Exhibition (EVSE 2024), held at the Shenzhen Convention and Exhibition Center (Futian Hall). Organised by the industry-renowned Zhenwei Exhibition Co., Ltd. (振威展览股份), this event is widely celebrated as the benchmark professional exhibition for the domestic and global charging pile industry.

For Shanghai MIDA, this prestigious event served as the perfect global stage. By showcasing a comprehensive lineup of its newly developed AC and DC charging piles, the company demonstrated its robust engineering capabilities and forward-thinking technical vision. Over the course of three action-packed days, Shanghai MIDA’s booth became a primary hub of activity, attracting an overwhelming number of professional visitors, industry experts, and purchasing delegations from both domestic and international markets. The exhibited products received unanimous acclaim for their exceptional build quality, cutting-edge software integrations, and strict compliance with global safety standards. Furthermore, the exhibition proved to be a highly lucrative commercial success, culminating in the establishment of key preliminary cooperation agreements and Memorandums of Understanding (MOUs) with numerous new global customers.

2. The Grand Stage: Zhenwei Charging Facilities Exhibition 2024

To appreciate the significance of Shanghai MIDA’s triumph, one must understand the prestige of the platform itself. The 19th Shenzhen International Charging Facility Industry Exhibition, organized by Zhenwei Exhibition Co., Ltd., is not merely an industry trade show; it is widely regarded as the “crown jewel” of professional exhibitions in the charging pile and energy storage sector in China.

China currently represents the largest, most dynamic, and most technologically competitive electric vehicle market in the world. Within China, Shenzhen stands as the undisputed capital of new energy innovation. It was the first city in the world to fully electrify its public bus and taxi fleets and remains a global beacon for smart city planning and green transport networks. Therefore, hosting the exhibition at the Shenzhen Convention and Exhibition Center (Futian Hall)—located in the very heart of this technological metropolis—offered unparalleled geographic and strategic advantages.

Commonly referred to by industry professionals as the “Zhenwei Charging Facilities Exhibition,” the event has spent nearly two decades building its reputation as an industry benchmark. Year after year, it serves as the definitive launching pad for the newest technologies in charging piles, power modules, battery swapping stations, liquid cooling systems, and energy storage integrations. The 2024 edition was no exception. Spanning tens of thousands of square meters of exhibition space, the event brought together more than 500 leading companies from across the entire new energy value chain, attracting over 50,000 professional buyers, grid operators, municipal planners, and international trade delegations.

For an internationalized brand like Shanghai MIDA, the Zhenwei exhibition is invaluable. It represents a highly concentrated gathering of decision-makers. Unlike general consumer electronics or automotive shows, every visitor at EVSE 2024 was an industry professional—ranging from European distribution partners and North American charge point operators (CPOs) to Southeast Asian infrastructure developers and domestic grid installation contractors. The concentrated, high-level professional environment made it the ideal arena for Shanghai MIDA to showcase its technical superiority and establish concrete B2B partnerships.

3. Shanghai MIDA EV Power: A Legacy of Engineering Excellence

Shanghai MIDA EV Power Co., Ltd. is not a newcomer to the green energy field. As a core subsidiary of Shanghai Mida Cable Group Limited, the company inherits a profound legacy of cable manufacturing, materials science, and high-voltage electrical engineering. In the EV charging industry, the quality of a charging station is heavily dependent on the quality of its internal cabling, connectors, and heat dissipation materials. By maintaining complete control over its supply chain and leveraging the group’s advanced cable manufacturing technologies, Shanghai MIDA EV Power possesses a unique, highly competitive edge in manufacturing consistency, quality assurance, and cost optimization.

Over the years, the company has transformed itself into a fully integrated high-tech manufacturer. Shanghai MIDA does not merely assemble off-the-shelf parts; it manages a comprehensive in-house ecosystem comprising R&D, product design, sheet metal fabrication, PCB assembly, software development, and rigorous safety testing. This vertical integration allows MIDA to remain exceptionally agile, rapidly adapting its product offerings to meet the constantly evolving regulatory landscapes of different countries.

MIDA’s commitment to global expansion is reflected in its extensive portfolio of international certifications. Recognizing that different markets have vastly different technical, safety, and grid-compliance requirements, the company’s R&D department has designed all its charging piles to comply with major international standards. MIDA’s products carry CE, TUV, CB, RoHS, and UL certifications, making them ready for immediate deployment in Europe, North America, Asia-Pacific, South America, and the Middle East.

Furthermore, Shanghai MIDA EV Power has heavily invested in software development, particularly in the standardization of the Open Charge Point Protocol (OCPP). By ensuring that all its AC and DC chargers are fully compliant with OCPP 1.6J and the advanced OCPP 2.0.1 protocols, MIDA guarantees that its hardware can seamlessly integrate with any third-party charging management software platform worldwide. This interoperability is a critical buying factor for global Charge Point Operators (CPOs) who require flexible, scalable, and hardware-agnostic charging networks.

4. Unveiling the Innovations: High-Performance AC Charging Solutions

At EVSE 2024, Shanghai MIDA EV Power presented an impressive portfolio of AC charging solutions designed for both residential and commercial applications. Often referred to as “destination chargers,” AC charging piles represent the backbone of daily charging, installed in residential garages, workplace parking lots, shopping malls, and municipal streets. MIDA’s AC products showcased at the exhibition represented a perfect blend of high-end industrial design, user-friendly functionality, and state-of-the-art electrical safety.

4.1. Smart Home AC Charging Piles

For the residential segment, MIDA showcased its newly designed Smart Home AC Charger series, available in power outputs of 7kW (single-phase), 11kW (three-phase), and 22kW (three-phase). These units are compatible with global standards, featuring options for Type 1 (SAE J1772) for the North American market, Type 2 (IEC 62196-2) for the European market, and the increasingly popular NACS (North American Charging Standard) connector.

Key highlights of the Smart Home AC series include:

Intelligent Connectivity and Smart App Control:

• ● Users can monitor, schedule, and configure their charging sessions remotely via a dedicated mobile application. This allows homeowners to take full advantage of off-peak electricity tariffs, drastically reducing the cost of vehicle ownership.

Dynamic Load Balancing (DLB):

• ● One of the most praised features by international distributors was MIDA’s proprietary DLB technology. When installed in a home, the DLB system continuously monitors the household’s total real-time power consumption and automatically adjusts the charger’s output. This prevents overloading the residential electrical panel, eliminating the need for expensive grid upgrades.

Premium Aesthetic and Durability:

• ● Featuring a sleek, minimalist casing with high-strength, UV-resistant polycarbonate materials, the residential chargers boast an IP65 ingress protection rating and IK10 impact resistance, ensuring reliable operation even in the harshest outdoor weather conditions (such as extreme cold, heavy rain, or intense sunlight).

4.2. Intelligent Commercial AC Charging Stations

For public and workplace commercial charging, MIDA exhibited its Commercial AC series. These chargers are engineered for high-frequency, multi-user environments and are equipped with features that maximize return on investment for property owners and operators.

Robust Security and User Authentication:

• ● The commercial piles support multiple user authentication methods, including RFID cards, NFC mobile payments, and QR code scanning. This ensures that only authorized users can access the charger and allows for seamless billing.

OCPP 1.6J & 2.0.1 Integration:

• ● Full compliance with OCPP protocols enables commercial operators to easily link MIDA’s hardware to their chosen billing, monitoring, and customer management software.

Advanced Electrical Safety Protection:

• ● Safety is paramount in public charging. MIDA’s commercial AC chargers are equipped with a comprehensive suite of safety mechanisms, including over-current protection, over-voltage/under-voltage protection, short-circuit protection, surge protection (SPD), and an integrated Type B RCD (Residual Current Device) for advanced AC/DC leakage protection. Additionally, the inclusion of PEN fault protection (especially critical for the UK and European markets) eliminates the need for installing expensive earth rods.

5. Revolutionizing Speed: Ultra-Fast DC Charging Stations and Modular Tech

While AC charging is perfect for overnight or extended parking, the rapidly growing fleet of commercial EVs, logistics trucks, highway service stations, and public charging hubs demand ultra-fast DC charging. At EVSE 2024, Shanghai MIDA EV Power captivated the audience by showcasing its cutting-edge, high-power DC fast-charging stations, which represent the pinnacle of the company’s electrical engineering prowess.

5.1. High-Efficiency EV Charging Power Modules

The core of any DC charging pile is its internal power module, which converts AC power from the grid into the high-voltage DC power required by EV batteries. Shanghai MIDA’s display featured its latest generation of high-efficiency DC charging power modules, including the UAE-1K040B-SX 40kW module.

With an industry-leading peak conversion efficiency of 97.5%, this module minimizes energy loss, which directly translates to lower operating costs for charging station owners and reduced thermal strain on the system. The module features an ultra-wide output voltage range (150V to 1000V DC), making it perfectly compatible with both older 400V EV architectures and the next-generation 800V super-charging platforms (such as those used by Porsche, Hyundai, and various high-end Chinese EV brands).

MIDA also showcased the UXC95050B 20kW bi-directional DC-DC charging module. This pioneering technology supports Vehicle-to-Grid (V2G) and Vehicle-to-Home (V2H) applications, allowing electric vehicles to not only draw power from the grid but also feed stored energy back during peak demand hours, turning EVs into mobile energy storage systems.

5.2. Integrated DC Fast Charging Stations (60kW to 360kW+)

For commercial charge point operators, MIDA presented its all-in-one dual-gun DC Fast Charging Stations. Designed for highway service stations, fleet depots, and busy urban charging plazas, these heavy-duty stations are engineered to deliver reliable, high-power charging 24/7.

Key features of the MIDA DC Fast Charging Stations include:

Dynamic Power Allocation:

• ● The intelligent control system dynamically distributes power between the two charging connectors based on the real-time battery requirements of the connected vehicles. For example, if a 360kW dual-gun station is charging one vehicle that can only accept 120kW, the system will automatically allocate the remaining 240kW to the second vehicle, maximizing the utilization rate of the charging infrastructure.

Liquid-Cooling Super-Charging Technology:

• ● For ultra-high-power demands (360kW and above), MIDA demonstrated its active liquid-cooled charging system. Traditional air-cooled charging cables become excessively heavy and stiff at high currents. MIDA’s liquid-cooled technology uses a circulating coolant within the cable and connector, allowing the system to safely deliver up to 500A of current while keeping the charging cable remarkably thin, lightweight, and easy for any driver to handle.

Multi-Standard Global Compatibility:

• ● To assist operators in serving diverse EV fleets, MIDA’s DC stations can be customized with dual-connector configurations supporting CCS1, CCS2, CHAdeMO, GBT, and NACS. This level of versatility is highly sought after by operators in transitional markets where multiple standards coexist.

Interactive User Experience:

• ● Each DC charger is equipped with a high-brightness, anti-glare 10.1-inch LCD touchscreen. The intuitive user interface supports multi-language displays, real-time charging curve visualizations, and integrated payment gateways, providing an exceptionally smooth experience for EV drivers.

6. Global Standards and Strategic Market Adaptability

One of Shanghai MIDA EV Power’s key differentiators highlighted at EVSE 2024 is its profound understanding of global market adaptability. The global charging infrastructure market is highly fragmented, with different regions operating under distinct regulatory, technical, and cultural parameters. MIDA’s success lies in its ability to engineer products that do not just meet local standards but are optimized for the practical realities of those markets.

6.1. The European Market: Grid Stability and Strict Compliance

In Europe, charging stations must comply with extremely stringent safety and electrical grid regulations. MIDA’s European-spec chargers are designed with integrated Type B RCDs, PEN protection, and full compliance with the European MID (Measuring Instruments Directive) for highly accurate energy metering. Furthermore, to support European grid stability, MIDA’s commercial chargers support advanced smart charging features, such as frequency response and local load management, ensuring that large deployments of charging piles do not destabilize municipal grids.

6.2. The North American Market: The Transition to NACS

The North American EV market is currently undergoing a massive structural shift as major automakers transition from the traditional CCS1 standard to the Tesla-designed NACS standard (now standardized as SAE J3400). Demonstrating its agility and market-driven engineering, Shanghai MIDA EV Power was among the first manufacturers to showcase fully certified, native NACS connectors and NACS-compatible AC and DC charging piles at the exhibition. This rapid R&D response caught the attention of multiple North American charge point operators who are scrambling to upgrade their networks to accommodate the shifting charging landscape.

6.3. Emerging Markets: Southeast Asia, South America, and the Middle East

In emerging markets, the primary challenges are often related to harsh environmental conditions (extreme heat, dust, and humidity) and fluctuating power quality. MIDA’s chargers address these challenges head-on with robust, wide-voltage-input power supplies, advanced lightning and surge protection, and high IP/IK ingress and impact ratings. Visitors from Southeast Asia and the Middle East were particularly impressed by MIDA’s internal tropicalization treatments on PCBs and the heavy-duty cooling designs, which ensure continuous, derating-free operation in ambient temperatures exceeding 50°C.

7. A Triumph at the Booth: Exceeding Expectations and Unanimous Acclaim

The atmosphere at Shanghai MIDA’s exhibition booth throughout the three-day event was nothing short of electric. Located in a prime position within the Shenzhen Convention and Exhibition Center (Futian Hall), the booth’s design perfectly reflected the company’s brand identity: clean, modern, technological, and highly professional. Transparent showcases highlighted the internal architecture of the chargers, including the meticulously arranged high-voltage cabling (a nod to the parenting group’s cable expertise), the high-efficiency power modules, and the advanced heat dissipation systems.

7.1. Live Demonstrations and Interactive Tech Displays

Rather than just displaying static cabinets, Shanghai MIDA set up fully operational interactive demonstration stations. Visitors were able to plug different connectors into simulated vehicle inlets, experience the lightweight and ergonomic handling of MIDA’s proprietary charging guns, and interact with the smart charging software via mobile phones and the 10.1-inch touchscreen interfaces.

Technical engineers and product managers from MIDA’s Shanghai headquarters were on hand to provide deep-dive technical explanations, answering highly specific questions regarding grid integration, thermal management, software protocols, and customization options.

7.2. Unanimous Praise from Global Clients

The feedback from visitors was overwhelmingly positive, centering on three core areas: build quality, technical innovation, and supply chain reliability.

Praise for Build Quality:

• ● Many seasoned international buyers commented on the robust tactile feel of MIDA’s charging cables and connectors. “You can immediately feel the difference in the cable flexibility and the plug engagement,” noted a commercial buyer from Germany. “Many charging cables become stiff and difficult to bend in cold weather, but MIDA’s cables use proprietary premium elastomer materials that maintain excellent flexibility, which is highly critical for user experience in Northern Europe.”

Acclaim for Software Interoperability:

• ● Software engineers representing charging network operators conducted real-time OCPP tests at the booth and praised the flawless communication between MIDA’s hardware and their cloud platforms. The ease of remote diagnostics and over-the-air (OTA) firmware updates was recognized as a major factor in minimizing long-term maintenance costs.

Appreciation for the Parent Group’s Legacy:

• ● Domestic utility companies and state-owned grid contractors highlighted the safety and reliability that comes with MIDA’s vertical integration. “Knowing that MIDA manufactures its own cables and high-power connectors gives us immense confidence in the overall safety of the charging stations under continuous high-load operations,” commented a senior procurement manager from a domestic energy group.

8. Sealing the Future: Reaching New Cooperation Agreements

The ultimate measure of success for any trade exhibition lies in its commercial outcomes. For Shanghai MIDA EV Power Co., Ltd., EVSE 2024 was a spectacular commercial triumph. The exceptional quality of the exhibited products, combined with the company’s professional technical consultations and clear global strategy, translated into massive market interest.

8.1. Reaching Preliminary Cooperation Intentions

During the three-day exhibition, Shanghai MIDA’s international and domestic sales teams engaged in intensive, high-level business negotiations with hundreds of prospective clients. These discussions yielded fruitful results, with Shanghai MIDA reaching preliminary cooperation intentions and signing strategic Memorandums of Understanding (MOUs) with dozens of new customers.

These preliminary agreements span multiple business models and geographic regions:

European Distribution Alliances:

• ● MIDA secured partnerships with several prominent electrical equipment distributors in Northern and Western Europe, who will serve as authorized regional sales and service partners for MIDA’s AC and DC commercial chargers.

North American CPO Pilot Programs:

• ● Multiple North American charge point operators expressed intense interest in MIDA’s NACS-ready DC fast chargers. Agreements were reached to initiate pilot deployment programs, where MIDA’s chargers will be integrated into existing public charging networks in key municipal areas in the United States and Canada.

Southeast Asian Infrastructure Initiatives:

• ● In Southeast Asia, where governments are aggressively promoting EV adoption, MIDA partnered with local engineering, procurement, and construction (EPC) contractors to supply high-power DC charging stations for upcoming highway charging corridor projects in Thailand, Malaysia, and Indonesia.

Domestic Fleet Charging Projects:

• ● Domestically, MIDA reached agreements with several logistics fleet operators and bus transit agencies to provide integrated charging solutions, combining high-power DC charging piles with MIDA’s intelligent station-level energy management software.

8.2. Strengthening Relations with Existing Partners

In addition to capturing new business, EVSE 2024 provided an invaluable opportunity for Shanghai MIDA to reinforce relations with its long-term existing partners. Many of MIDA’s long-standing distributors and clients traveled to Shenzhen to visit the booth, review the latest product roadmap, and discuss expanding their purchasing volumes for the upcoming fiscal quarters. The face-to-face interactions solidified mutual trust, aligning MIDA’s R&D priorities with the real-world market demands of its closest partners.

9. Conclusion: Shanghai MIDA’s Vision for a Sustainable Horizon

The curtain has fallen on the 19th Shenzhen International Charging Facility Industry Exhibition, but for Shanghai MIDA EV Power Co., Ltd., the journey is just accelerating. The overwhelming success of the exhibition—highlighted by the enthusiastic reception of its AC and DC charging piles, the highly positive feedback from international buyers, and the signing of numerous strategic agreements—has firmly established Shanghai MIDA as a premier, globally recognized leader in the EVSE sector.

The achievements at EVSE 2024 are a direct reflection of Shanghai MIDA’s core values: innovation, quality, reliability, and customer-centricity. By continuing to leverage the profound industrial capabilities of Shanghai Mida Cable Group Limited while aggressively investing in cutting-edge software, high-efficiency power electronics, and advanced thermal management technologies, the company is uniquely positioned to lead the next wave of global charging infrastructure deployment.

Looking forward, Shanghai MIDA EV Power remains deeply committed to its role as an enabler of green transportation. The company will continue to expand its global service networks, refine its smart manufacturing processes, and pioneer new technological frontiers such as ultra-high-power liquid-cooled charging, V2G bi-directional integration, and AI-driven smart charging diagnostics.

As countries around the world strive to meet their ambitious carbon neutrality targets, Shanghai MIDA EV Power stands ready, charging cable in hand, to power the vehicles, the networks, and the communities of a cleaner, smarter, and infinitely more sustainable tomorrow.